About Jean-Michel
A senior executive operator for complex growth situations.
I help CEOs and leadership teams bring clarity, accountability, and momentum when growth requires more than ideas. It requires strategy, execution, and change leadership across the business.
Jean-Michel Maltais
Founder · Maltais Strategy
Background
I have spent my career working in businesses where growth required marketing to become more strategic, more accountable, and more connected to enterprise performance.
Across healthcare, retail, technology, and consumer services, I have led teams, budgets, platforms, agencies, digital transformation, brand repositioning, omnichannel programs, and growth operating models. The through-line has been consistent: bring clarity to complexity, align people around what matters, and build systems that improve performance.
I work best in situations where something needs to be built, fixed, scaled, or moved forward — especially when stakeholders want practical progress, better visibility, and change that actually sticks.
Operating style
Clear
I create focus where there is complexity, clarifying the problem, the ambition, the choices, the priorities, and the path forward.
Accountable
I connect strategy to action, investment, ownership, and measurable outcomes. Good ideas need discipline, cadence, and proof.
Human
I lead with strategic clarity and genuine care for people. Growth sticks when teams feel supported, understand the ambition, and are both empowered and held accountable to deliver their best work.
Experience
A senior operator track record
- 01VP Marketing at 123Dentist, a national healthcare platform with 450+ clinics
- 02SVP Omnichannel at New Look Vision Group, where digital revenue scaled 9×
- 03Senior marketing and growth leadership across B2B, B2C, retail, healthcare, technology, and consumer services
- 04Board and advisory exposure in growth, governance, and commercial performance contexts