Transformations
Selected Growth Transformations
123Dentist
Installed a national growth operating model across a fragmented 450+ clinic platform.
Context
A national healthcare platform with more than 450 locally branded clinics.
Challenge
Marketing activity was fragmented across a large clinic network, with inconsistent visibility, heavy agency dependence, and uneven local adoption. Growth required more than campaigns. It required a scalable operating model adopted across clinics, operations, technology, agencies, and field leadership.
What changed
Built a national marketing and growth operating model, strengthened digital infrastructure, internalized key capabilities, consolidated agency support, created KPI and governance discipline, and introduced AI-powered call intelligence to help operations improve patient call handling and appointment conversion.
Proof of impact
Improved contribution
Marketing became a stronger contributor to new patient acquisition.
Stronger return discipline
Improved visibility into marketing return and investment decisions.
Reduced external dependency
Key digital capabilities were brought in-house and agency reliance was reduced.
Better conversion visibility
AI-powered call intelligence gave operations clearer insight into appointment conversion.
New Look Vision Group
Built an omnichannel growth engine across retail, digital, technology, and customer experience.
Context
A national optical retail group operating across Canada and the US.
Challenge
The business had under-leveraged digital capability, fragmented customer experience, inefficient media investment, and traditional retail economics. Growth required omnichannel transformation, not a digital marketing program.
What changed
Built and led the omnichannel growth engine across ecommerce, CRM, customer journey, in-store digital tools, 3D scanning, training, adoption, and operating discipline across the store network.
Proof of impact
Significant digital growth
Digital revenue grew materially as ecommerce and omnichannel capabilities matured.
Stronger marketing efficiency
Media and marketing investment became more disciplined, measurable, and effective.
Better customer experience
New digital and in-store tools improved the customer journey and supported higher satisfaction.
Award-winning transformation
The work was recognized through major Canadian retail and innovation awards.