Services
Growth strategy, accountable marketing, and change leadership.
Maltais Strategy helps CEOs and leadership teams define the growth strategy, build the accountable marketing engine, and lead the change required to make it work across the business.
The method
Four pillars that connect strategy, execution, and adoption.
The 4 Ps move together. Strategy informs the operating model, the model produces measurable performance, and people make the change stick.
Plan
Growth strategy & commercial direction
Understand context, define ambition, identify customer needs, and align leadership around the choices that create differentiation.
Process
Operating model, infrastructure & optimization
Audit what already exists. Decide what to fix, stop, simplify, internalize, outsource, or rebuild before adding anything new.
Performance
Measurement, investment discipline & accountability
Connect investment to outcomes. Build KPI clarity, executive visibility, and a governance cadence that supports better decisions.
People
Structure, capability & change leadership
Clarify roles and decision rights. Strengthen capability, build leadership bench strength, empower teams, and drive adoption across operations and frontline teams.
- 1
From strategy
Plan
Growth strategy & commercial direction
Understand context, define ambition, identify customer needs, and align leadership around the choices that create differentiation.
- 2
To execution
Process
Operating model, infrastructure & optimization
Audit what already exists. Decide what to fix, stop, simplify, internalize, outsource, or rebuild before adding anything new.
- 3
Performance
Measurement, investment discipline & accountability
Connect investment to outcomes. Build KPI clarity, executive visibility, and a governance cadence that supports better decisions.
- 4
To adoption
People
Structure, capability & change leadership
Clarify roles and decision rights. Strengthen capability, build leadership bench strength, empower teams, and drive adoption across operations and frontline teams.
Engagements
What the work looks like
01
Growth strategy & roadmap
Customer focus, differentiation choices, growth thesis, and a sequenced roadmap leadership can fund.
02
Marketing operating model
In-house vs agency, team structure, vendor mix, decision rights, and reporting cadence.
03
Customer experience design
Journey maps, value moments, and the in-store, in-clinic, or digital experiences that earn loyalty.
04
Investment & KPI architecture
Where money goes, what it returns, how it is measured, and how reallocation decisions get made.
05
Growth infrastructure
Brand, web, CRM, automation, content, analytics, and tools — assessed, simplified, and rebuilt where needed.
06
Adoption & change leadership
Field, clinic, store, and frontline rollout, including training, enablement, and the cadence that sustains adoption.
How we engage
Engagement models
Growth diagnostic
Independent assessment of growth ambition, customer focus, marketing engine, capability, and operating model.
Outputs: Prioritized roadmap, investment thesis, and leadership recommendations.
Strategy & implementation lead
Define the strategy, then lead the cross-functional implementation.
Outputs: Growth strategy, operating model, KPI architecture, agency and capability decisions, adoption plan.
Embedded growth partner
A senior partner to the CEO and leadership team, driving cadence, accountability, and adoption across marketing, digital, customer experience, and field execution.
Outputs: Governance rhythm, cross-functional leadership, capability coaching, quarterly growth reviews.
Fit
Who this is for
Best fit
- B2C and service-led businesses with real customer value
- Healthcare, retail, education, technology, and consumer services
- Multi-site, platform, ecommerce, or omnichannel models
- Growth or inflection-stage organizations facing rising complexity
- Situations where marketing is under-leveraged relative to ambition
- CEOs ready to create accountability and support change